Channel equity. Valore, concorrenza, regole nel commercio dei prodotti globali

• Autore: Davide Pellegrini
• Collana: Biblioteca dell'Economia d'Azienda
• Editore: Egea
• Formato: Libro
• Pagine: 144
• Pubblicazione: 2002
• ISBN: 9788823807990

Biografia dell'autore

Davide Pellegrini

Davide Pellegrini is Professor of Marketing in the Department of Economics and Management at the University of Parma where he is also coordinator of Executive Programs and Post Degree Courses in Retail and Distribution Management. He holds a PhD - Bocconi University, Milan - and is visiting professor at the universities of Kobe – Japan -, Nancy – France- and Zaragoza –Spain. In 2009, he was consultant for Iftech, the Japanese Institute for Future Technology. In 2011, he was awarded the Ordre des Palmes Academiques in Strasbourg. His research interests include marketing metrics, vertical relationships, competitive regulation and public policies. His work has been presented at international conferences, including those held by the Journal of the Academy of Marketing Science and by ESCP/EAP.